The rise of USDT: How the stablecoin market will evolve in 2023


The stablecoins market has undergone significant upheaval in 2023, with several events reshaping the landscape. 

In this article, we will explore the evolution of the stablecoin market structure over the years and look at how USDT, the most opaque company in the industry, has emerged as the king of stablecoins.

We will also highlight the growing importance of stablecoins to the cryptocurrency industry as fiat trading begins to decline.

The changing dynamics of stablecoins

Stablecoins, which are designed to minimise price volatility by pegging their value to a stable asset such as a fiat currency, have become a key component of the cryptocurrency ecosystem. 

In 2022, stablecoins accounted for 60% of trading volume. However, this figure rose to 76 per cent in 2023, demonstrating the increasing reliance on stablecoins in cryptocurrency trading.

The year began with a significant event that reverberated throughout the stablecoin market. BUSD, a popular stablecoin, was given an expiration date of 2024, leading to its demise. 

Traders and users of BUSD were left with uncertainty, forcing them to look for alternative options. This incident highlighted the importance of stability and trust in the stablecoin market.

In March, a banking crisis rocked the stablecoin market, affecting major stablecoins such as USDC and DAI. The crisis undermined the confidence and stability of these currencies, causing them to depeg from their expected values.

The sudden de-pegging caused significant market volatility and raised doubts about the reliability of stablecoins in times of financial turmoil.

In the midst of the chaos, Binance, one of the leading cryptocurrency exchanges, chose TUSD (TrueUSD) as its reference stablecoin. 

By choosing TUSD as one of the few BTC pairs with zero fees, Binance gave TUSD credibility and prominence, catapulting it to a prominent position in the stablecoin market. 

This move demonstrated the power of strategic partnerships and endorsements in shaping the stablecoin landscape.

USDT rises to become the most trusted stablecoin

Despite its opacity and controversial reputation, USDT (Tether) has emerged as the most trusted stablecoin in the industry. USDT’s dominance can be attributed to its early entry into the market, widespread adoption and the convenience it offers traders and investors. 

Despite ongoing scrutiny and regulatory challenges, USDT continues to maintain its position as the stablecoin of choice for many participants in the cryptocurrency ecosystem.

The events of 2023 underscore the critical role of trust in the stablecoin market. Stability, transparency and accountability are essential factors that investors and users consider when choosing a stablecoin. 

While the industry has witnessed the demise of some stablecoins due to a lack of trust, others have seized the opportunity to gain credibility and market share.

Looking ahead, the stablecoin market is expected to continue its growth trajectory as traditional fiat trading declines. 

Stablecoins provide an efficient bridge between the fiat and crypto worlds, facilitating seamless transactions and reducing friction. 

As the market evolves, regulatory frameworks and increased transparency are likely to play an increasingly important role in shaping the stablecoin landscape, ensuring investor protection and market stability.

Trust in the stablecoin market

Trust in the stablecoin market is a complex and multifaceted concept. While transparency and regulatory compliance are often emphasised as crucial, the reality is that market participants value stability and convenience above all else. 

The USDT, with its one-to-one peg to the US dollar and wide availability on the major cryptocurrency exchanges, has been able to provide a level of stability and accessibility that traders and investors enjoy.

However, the opacity surrounding USDT’s reserves and the ongoing regulatory scrutiny it faces have raised concerns about its long-term viability and potential systemic risks. 

Critics argue that without full transparency and independent verification, the stablecoin market remains vulnerable to manipulation and instability. They stress the need for increased oversight and regulatory accountability to ensure the stability and integrity of stablecoins.

In response to these concerns, regulators have begun to develop frameworks and guidelines for stablecoins. 

The aim is to establish clear standards for transparency, asset backing and risk management. While initially challenging for stablecoin issuers, these standards may ultimately contribute to a more reliable and resilient market.

In addition, the rise of decentralised stablecoins, such as algorithmic stablecoins, offers an alternative approach to stability. 

These cryptocurrencies aim to maintain their value through algorithmic mechanisms rather than relying on traditional stablecoins. 

Although still in their infancy and facing a number of challenges, they offer a decentralised and potentially more transparent alternative to centralised stablecoins such as USDT.


As the stablecoin market develops, market participants and regulators will continue to grapple with the issue of trust. 

Finding the right balance between stability, transparency and regulatory compliance will be critical to the long-term success and acceptance of stablecoins. 

The lessons learned from the events of 2023, including the demise of BUSD, the approval of USDC and DAI, and the rise of USDT, will determine the future trajectory of the stablecoin market.

In conclusion, the stablecoin market in 2023 has undergone significant upheaval, with various events reshaping its structure. 

The growing importance of stablecoins in the cryptocurrency sector is undeniable, as evidenced by their increasing share of trading volumes. 

Trust remains a fundamental pillar of the stablecoin market and the events of the year have underlined its importance. 

USDT, despite its opacity, has emerged as the most trusted stablecoin in the industry, underlining the importance of stability and convenience for market participants.