Circle and SBI Holdings join forces: promote adoption of USD Coin and redefine Japan’s financial horizon with Web3 services


In an important collaboration, Circle and SBI Holdings have entered into a strategic partnership with the aim of promoting the adoption of USD Coin (USDC) and Web3 services in Japan. 

This MOU comes at a time when Japan is undergoing regulatory changes, presenting a unique opportunity for both entities to redefine the financial landscape and set new standards in the country’s journey toward a Web3 economy.

Circle and SBI Holdings’ partnership to promote the adoption of USD Coin in Japan

In a key move to expand the uptake of USD Coin (USDC) and Web3 services in Japan, Circle, the stablecoin issuer, has entered into a memorandum of understanding (MOU) with Tokyo-based financial services company SBI Holdings. 

The collaboration, announced on 27 November, underscores a shared vision to advance Japan’s transition to a Web3 economy.

The strategic partnership is based on recognition of Japan’s regulatory landscape, particularly the changes made to the Payment Services Act in June. 

Circle expects that these regulatory changes will act as a catalyst, stimulating the issuance and circulation of stablecoins in Japan.

The success of this initiative depends primarily on SBI Holdings obtaining registration as a provider of electronic payment instrument services in Japan, a process subject to approval by Japanese authorities. 

CEO and president of SBI Holdings, Yoshitaka Kitao, expressed optimism that this partnership represents a significant step toward the widespread adoption of stablecoins in the country.

Circle CEO Jeremey Allaire stressed the importance of the partnership, calling it a significant step in Circle’s expansion plan in the region. 

In addition to the adoption of the USDC, the partnership aims to promote the adoption of Circle’s full suite of Web3 services. 

This suite includes end-to-end platforms for the development, deployment and operation for the creation and operation of Web3 applications on various blockchains.

Allaire specified that the collaboration extends beyond financial services, with the goal of setting new standards in the financial sector in Japan. 

SBI Shinsei Bank, a subsidiary of SBI Holdings, will play a crucial role by providing banking services to Circle. This support is critical to enabling access to and liquidity of USDC for businesses and users in Japan.

Beyond USDC adoption alone: the goal is to reshape the financial sector 

Emphasizing the global demand for stable digital currencies, Allaire noted that although Circle is based in the United States, 70% of USDC adoption occurs abroad, with Asia leading the way. He also pointed to the strong demand for “secure and transparent digital dollars” in Latin America and Africa.

Currently, USDC is the second largest stablecoin globally, after only Tether (USDT), with a market capitalization of $24.6 billion, according to CoinGecko.

The collaboration between Circle and SBI Holdings is seen as a strategic maneuver to take advantage of the evolving Japanese regulatory landscape and promote the adoption of USDC and Web3 services in the region.

The symbiotic partnership between Circle and SBI Holdings goes beyond simply facilitating USDC adoption in Japan. Both entities are poised to reshape the financial landscape by leveraging the full suite of Web3 services provided by Circle. 

This suite not only meets the growing demand for stable currencies, but also opens avenues for innovation in various sectors, including gaming, culture, and consumer entertainment.

Jeremey Allaire, CEO of Circle, expressed enthusiasm for the collaborative efforts in setting new standards in Japan’s financial sector. Particularly noteworthy is the integration of Circle’s Web3 suite of services, which offers end-to-end solutions for the development, deployment and operation of Web3 applications on various blockchains.

The importance of the strategic alliance extends to the banking sector, with SBI Shinsei Bank playing a key role in providing core banking services to Circle. 

This collaboration ensures the seamless integration of USDC, providing businesses and users in Japan with access to greater liquidity and financial services.

Yoshitaka Kitao, CEO and President of SBI Holdings, stressed the importance of preparing the groundwork for the large-scale introduction of stablecoins in Japan.


In conclusion, the synergy between Circle and SBI Holdings marks a pivotal moment in the evolution of Japan’s financial ecosystem. The strategic partnership not only anticipates the widespread adoption of USD Coin (USDC), but also charts a path of transformation toward a Web3 economy. 

As regulatory landscapes adapt to the era of stable currencies, this alliance is a testament to the potential for innovation when traditional finance intersects with cutting-edge technologies. 

With SBI Holdings seeking approval as an electronic payment service provider and Circle’s full suite of Web3 services entering the Japanese market, it paves the way for a dynamic change that could reverberate beyond Japan’s borders, influencing the global perception of decentralized finance. 

This collaboration not only positions both entities as industry pioneers, but also underscores the broader significance of the adoption of digital currencies and Web3 technologies on a global scale.