Meta has resumed digital currency rewards, and usdc payouts are now reaching eligible creators in the Philippines and Colombia.
Rollout begins in two markets
The program is live, but access remains limited to eligible creators in those two countries. Meta lets users link a third-party crypto wallet to its Facebook payout platform and receive funds on Solana or Polygon.
Moreover, Polygon confirmed the launch and said an expansion to more than 160 markets is expected soon. The network said the setup should speed settlement and improve access to dollar-denominated assets for users outside the United States.
What creators need to know
USDC is the stablecoin used for these payments. It is the second-largest stablecoin by market value, behind Tether’s USDT. However, Meta does not convert it into local currency, so creators who want cash must use an external exchange.
That said, Meta can still switch to alternate payout methods if technical issues arise. The company has not changed the basic structure of meta creator payouts, which continue to support influencers, educators, and entertainers on Facebook and Instagram.
Meta previously said Facebook alone paid creators close to $3 billion last year. For many philippines creators crypto access and colombia creator earnings now depend on whether they can manage the wallet and conversion step.
Blockchain rails behind the move
The company is using solana network payouts and the polygon blockchain launch to move funds more efficiently. Moreover, the shift reflects growing interest in stablecoin creator payments across global digital platforms.
Meta’s return to crypto comes after a previous failed attempt years ago, but the new rollout gives the company a simpler path to test cross-border creator payments at scale. USDC payouts may now become a practical option for more markets if the expansion goes as planned.
