The teams of the series championship in circuit racing on Formula 1 cars Aston Martin Cognizant and Alfa Romeo Racing Orlen will launch fan tokens on the platform of the blockchain company Chiliz.
Welcome Aston Martin Cognizant @AstonMartinF1 and Alfa Romeo Racing Orlen @alfaromeoracing 👏$CHZhttps://t.co/sLmMVwBFFk
— Chiliz ($CHZ) (@Chiliz) May 20, 2021
Among the fans, 2 million $AM and $SAUBER tokens were distributed. Soon they will go on sale on the platform Socios.com.
Fan token holders will have access to voting in polls, VIP rewards, exclusive promotions, augmented reality features, fan forums and chats.
“In the next few years, the generation of passive fans will turn into active ones. Interaction with our platform contributes to this transition, ” said CEO Chiliz and Socios.com Alexander Dreyfus.
According to the press release, in 2021, Chiliz fan tokens brought in more than $150 million, which Socios.com share it with your partners.
Chiliz has signed a similar partnership with the football clubs PSG, Juventus, West Ham United, Atletico, Barcelona, AC Milan and the UFC Mixed Martial Arts league.
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